All Ken Howells Sister Sites for UK Players
There are 6 Ken Howells sister sites in all, including BetAhoy and FitzWilliam, that use the same EveryMatrix platform solution.
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18+. T&C's apply. To opt-in, you must select the bonus from the bonus selector during the deposit process. 50 free spins can be used on Big Bass Splash only and are valued at 10p each. Maximum win from free spins is £50 per bonus (maximum £100 total). Bonus valid for 7 days. - Enter code BASS100. To qualify, turn over £10 cash on Big Bass Splash. 100 Free Spins on Big Bass Splash awarded on qualification valued at £0.10 per spin. Full T&C’s Apply. (18+).
- Welcome Offer – Casino. Get 50% casino net losses back as bonus fund match up to £100 on your first day! T&Cs Apply
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New customers only. Register from 22 October 2026 and enter code HALLOWEEN10 on the My Bonuses page before wagering £10 cash on Big Bass Halloween Splash 1000 to get 100 Free Spins at 10p per spin. Free Spins valid on Big Bass Halloween Splash 1000 only and expire 7 days after qualifying. 5x wagering applies to Free Spin winnings. Max £100 withdrawable after wagering. One claim per customer. Offer runs until removed or replaced by BetTOM. 18+. Full T&Cs apply. -
New customers only. Promo code WELCOME100FS. To qualify, turn over €/£10 from your cash balance on Big Bass Splash. Upon qualification, you will receive 100 Free Spins on Big Bass Splash valued at €/£0.10 per spin. Max take out from Free Spins is capped at €/£50. Bonus winnings subject to 5x wagering on slots before withdrawal. 24-hour expiry. Full T&Cs apply. 18+ | BeGambleAware.org -
T&Cs apply. Stake £/€20 on Big Bass Splash & receive 200 free spins. New customers only. The maximum payout per person for this promotion is £/€50. 18+ only. Please gamble responsibly.
Who Owns Ken Howells and Its Sister Sites?
According to our Ken Howells review, the casino is owned and operated by Targetlocal Ltd, who also act as the proprietor for MessageBet. It is licensed to operate in the UK and secured approval from the Gambling Commission (#422).
Targetlocal is based in the Welsh city of Swansea, which is not too far from the Ammanford betting shop from which Ken Howells has been operating since the 1960s.
This online version of the Ken Howells brand is powered by EveryMatrix, one of the most prolific game aggregation providers in the industry.
About EveryMatrix
Headquartered in Malta, EveryMatrix provides its game libraries and back end software to each of the Ken Howells sister sites.
Founded in 2008, EveryMatrix has plenty of high-profile clients around the globe, including Flutter Entertainment, the National Lottery of Malta and the state-owned national betting agencies of Norway and Finland.
EveryMatrix is licensed and approved in the UK by the Gambling Commission (#39383).
Ken Howells Sister Sites Timeline
Ken Howells is an online casino site and sportsbook operating on the EveryMatrix software platform. They went live with the platform provider in August 2025, while the brand was originally founded back in 1963 in Ammanford.
In the EveryMatrix network, BetAhoy is the newest entrant, launched in May 2026.
Ken Howells vs Sister Sites Comparison
The general theme of the Ken Howells sister sites is that these are sports betting orientated brands first and foremost, with casino games as an add on. They share the same sportsbook and casino interface powered by EveryMatrix, though some details do differ from one another as follows:
| Sister Sites | LyzeScore™ | Total Games | Loyalty Program | Sportsbook | Fastest Withdrawal Time | Official Link |
|---|---|---|---|---|---|---|
 | 3.5/5 | 2.1k |
Yes
| N/A | Instant | PLAY HERE |
 | 3.4/5 | 1.9k |
No
| EveryMatrix | 6 minutes | PLAY HERE |
 | 2.7/5 | 1.5k |
No
| EveryMatrix | 1 minute | PLAY HERE |
 | 2.8/5 | 1.4k |
No
| EveryMatrix | 3 hours and 23 minutes | PLAY HERE |
 | 3.1/5 | 2k |
No
| EveryMatrix | 7 hours and 47 minutes | PLAY HERE |
 | 3.2/5 | 3.1k |
No
| EveryMatrix | Instant | PLAY HERE |
 | 2.4/5 | 1.2k |
No
| EveryMatrix | 1 minute | PLAY HERE |
Note: The above information was updated on 04/11/2026. The numbers are subject to change.
BetGoodwin is the sole site that we would describe as having an above average number of games to explore, although the others still have plenty going for them with smaller, well-formed libraries.
There’s also a bingo specialist, Bingo Britain, that offers a small collection of slots and live games as well.
Game Library Analysis
The different Ken Howells sister sites have opted to leverage the EveryMatrix pool of slots, table games and live titles.
| Sister Sites | Total Slots | Total Live Casino | Exclusive Games | Game Demo | Advanced Game Filters |
|---|---|---|---|---|---|
| | 2.1k | 20 |
No
|
No
|
No
|
| | 1.7k | 143 |
No
|
No
|
No
|
| | 1.2k | 260 |
No
|
No
|
No
|
| | 943 | 443 |
No
|
No
|
No
|
| | 1.7k | 63 |
No
|
No
|
No
|
| | 2.4k | 604 |
No
|
No
|
No
|
| | 871 | 219 |
No
|
No
|
No
|
BetGoodwin has the most comprehensive coverage, while FitzBet leads the way when it comes to table games like roulette and blackjack.
The live casino at 36Vegas has an excellent choice, while BetTom is interesting in that it offers exclusive games that you won’t find anywhere else.
The search filter ranges from the most basic to a more intuitive experience at BetGoodwin and Bingo Britain, where searches by provider and category headings such as ‘newest’ and ‘hottest’ can be performed.
Unique Promo Analysis
Typically, the emphasis is on sports-based promotions at the Ken Howells sister sites.
Ken Howells and some of its siblings do offer access to Drops & Wins tournaments, while BetTom goes a step further by providing daily free spins and a potentially prize-bearing scratchcard for players to reveal for free each day.
Ken Howells
BetTom
36vegas
Ken Howell Sister Sites' Withdrawal Times
Here are 11 withdrawals we have tested at Ken Howells and the sister sites. While Ken Howell's payment collection lacks variety, our tester reported that the Visa withdrawal was instant there.
- InstantWithdrawal TimeVisaMethod
- InstantWithdrawal TimeRevolut CardsMethod
- InstantWithdrawal TimeRevolut CardsMethod
- InstantWithdrawal TimeTrustlyMethod
- InstantWithdrawal TimeVisaMethod
- 1 minuteWithdrawal TimeVisaMethod
- 1 minuteWithdrawal TimeVisaMethod
- 6 minutesWithdrawal TimeVisaMethod
- 37 minutesWithdrawal TimeVisaMethod
- 3 hours and 23 minutesWithdrawal TimeVisaMethod
- 7 hours and 47 minutesWithdrawal TimeVisaMethod
Ken Howells Sister Sites – Our Verdict
Anyone that has used a Ken Howells sister site before will feel right at home with the other members of the family, with similar design elements and layouts used across the board.
These brands typically offer competitive odds and a small but carefully selected collection of casino games; BetGoodwin leading the way with more than 3,000 individual options.
BetTom stands out for the value-adding promotions it offers, while live casino fans are pointed in the direction of 36Vegas’s strong library of titles.
If you're looking for a rather fresh casino, BetAhoy is the one to sign up for.
#1 Sister Site - BetAhoy
Pros
- Guaranteed Overall Quality of EveryMatrix Platform
- Both Casino Games & Sportsbook Available
- New Casino Launched in May 2026
Stake £10 Get 100 Spins on Big Bass Splash
| Min. Deposit | £10 |
|---|---|
| Max. Amount | 100 bonus spins |
| Turnover | 5x |
| Expiration | 24 hours |
| Bonus Code | BASS100 |
#2 Sister Site - OctoBet
Pros
- 400+ Live Casino Games
- Cashback Promotions for Casino & Sports
- Uses the EveryMatrix Platform
Get 50% Casino Net Losses Back Up to £100
| Min. Deposit | £50 |
|---|---|
| Max. Amount | £100 |
| Turnover | 10x |
| Expiration | 24 hours |
FAQs
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Learn More About Ken Howells
Read our Ken Howells review
Craig has been writing about the online betting sector for more than a decade. He’s been having a flutter on the football, trying to master basic blackjack strategy and testing out the latest slots for even longer.